‘Lexington Herald-Leader’ to Offshore Ad Production

By: E&P Staff

The Lexington (Ky.) Herald-Leader plans to offshore its advertising production work to Affinity Express. The move will affect the entire advertising design department.

“Competitive pressures and technological changes affecting our production methods are growing in everything we do — print, online, and advertising,” Publisher Tim Kelly told Tom Martin*, who reported the story for the Business Lexington. “Therefore we must continuously look for ways to be more efficient and improve customer service with high-quality products for both our readers and advertisers, while keeping our focus on our core business.”

The publisher said the Herald-Leader is going to try and place those employees affected by the change in other open jobs in the advertising division. “Nobody is being laid off today,” Kelly told Martin. “That won’t be determined for several months.”

The Herald-Leader is joining many of its sister papers in the McClatchy chain, including The State in Columbia, S.C., and the Sacramento Bee, which are also offshoring ad production work.

In general, a metro paper could save roughly $500,000 annually when it outsources advertising production over seas. The Sun-Times Media Group, which announced it was outsourcing its work with Affinity for 95 of its papers, expects to save about $3 million annually.

Affinity Express is based in Elgin, Ill., but its operations are based in Pune, India and Manila, Philippines.

*Correction: The original version of this story said that Tom Martin worked for the Lexington Herald-Leader.

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