‘Life’ Expires, But ‘American Profile’ Gains

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By: E&P Staff

Lost amid the announcement of Life magazine expiring again this week — and the possible impact on chief weekend supplement rivals Parade and USA Weekend — was the continuing gains made by American Profile. Its owner, Publishing Group of America (PGA), claims it has increased circulation to 9 million, in 1400 newspapers, and that advertising is up 64% in the first quarter compared with 2006.

The magazine is launching a music label, American Profile Presents, in partnership with Sheridan Square Entetainment. It will market a minimum of four releases in 2007 for sale through retailers such as Wal-Mart and Target, as well as via direct mail through American Profile.

It also offers a mobile content program and an online auto shopping center for local newspapers (UpStreet Auto).

?Major magazines don?t have music labels, and major music labels don?t have magazines,? said Steve Minucci, PGA director of business development, in a statement. ?We?re doing something that no one is doing?integrating the editorial with the product and being in both retail and direct-response markets. This comes from listening to our readers and providing things for them that they have told and shown us they enjoy.?

PGA also publishes the monthly magazine Relish.

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