Like It or Not, Native Advertising is Squarely Inside the Big News Tent

By: Joshua Benton | Nieman Lab

“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.

That was David Ogilvy, the Mad Men-era advertising wizard, in Confessions of an Advertising Man, 1963.

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