Lineup Systems, a provider of next generation advertising sales technology to the world’s major media brands, continues its global growth, reporting a 385 percent increase in revenue in the past three years. In the past two years, the company has also doubled its client base, with major customer wins including Russmedia, Gannett, Amedia, Groupe Rossel, Independent News and Media, JP Politikens Hus, Telegraph Media Group and Torstar, with several more to be announced by the end of 2016. This has led to Lineup Systems earning a place in the prestigious Sunday Times 2016 Hiscox TechTrack 100 and SME Export Track 100 lists, respectively, an annual survey of the fastest growing tech companies to watch.
To meet market demand, Lineup Systems has doubled the size of the business within two years as well as rapidly expanded operations in several key markets including the U.S., France and Germany, alongside growing the UK operations. Personnel investment has focused primarily on product development and client services to ensure fast and effective delivery of innovative customer products. With an employee base now reaching nearly a hundred, this makes Lineup the largest dedicated advertising sales platform operation in the world.
Lineup Systems’ flagship product, AdPoint, is a pure cloud-based advertising platform designed to provide media businesses with a single solution for every aspect of the advertising sales process, from lead generation and CRM, to multi-channel booking and billing. AdPoint’s functionality ensures revenue maximization throughout the sales process and has led its customers to see significant advertising revenue uplift and business efficiencies.
David Hall, managing director, said, “Working with so many forward-thinking global customers, means that Lineup Systems is constantly innovating and developing our key products and services to meet the demands of a rapidly-changing industry. Our success lies in our ability to deliver projects to global media brands that create a positive impact on their business and deliver return on investment. Unlike many of our competitors who are reducing their commitment to the media industry, we are actively innovating to make AdPoint the best advertising sales system in the market, an achievement that we can see manifested in our customers’ successes. The past year has been very exciting for Lineup and we are looking forward to more exciting opportunities in 2017.”
Michael Mendoza, CEO, Lineup Systems, added, “AdPoint leverages industry best practices within a single platform, bringing together the worlds of print, digital and broadcast media to enable businesses to reach their revenue potential. Our policy of recruiting experts from within the media industry also means we understand the challenges that our customers face and provide them with an agile, innovative, and easy to use solution that delivers ROI while at the same time saving them time and money.”