By: Matt Kapko | ClickZ
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300×250 video ad units for advertisers.
The new video ads will have the same potential reach -175 million current LinkedIn members – as the text and image-based ads that were already available to advertisers on LinkedIn’s self-serve ad platform. The video ads will compete for clicks and impressions on the site just like traditional text and image ad formats, the company added.