Little-Columbia-Is-Big-On-Experimentation

By: Carol Marie Cropper | NetNewsCheck.com

Columbia-Jefferson City, Mo., is a small media market, true, but it’s also home to one of the nation’s most respected journalism schools. So it should come as no surprise that experimentation plays a big role here.

 

The most popular newspaper Web site, the Columbia Daily Tribune’s ColumbiaTribune.com, jumped on the pay-for-access bandwagon in December. It’s also busy using Knight Foundation grant money to develop open software designed to let users zero in on news and photos mapped to their own neighborhood.

 

Meanwhile, over at the University of Missouri, the Missouri School of Journalism’s students and faculty have turned the tables at the community newspaper they publish — The Columbia Missourian — making the print version secondary to ColumbiaMissourian.com. Now, the paper isn’t even discussed at the afternoon budget meeting and those in charge of putting it out have been pushed into a corner, said Tom Warhover, executive editor at the Missourian and an associate J-school professor. “It’s a quite attractive corner. But it’s a corner,” he said.

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