Local.com Names Licitra Product Managment VP

By: E&P Staff

Local search site and network Local.com Corp., Irvine, Calif., has appointed Eileen Licitra as product management vice president.

Licitra will report to Chief Technology Officer Mike Plonski and be responsible for leading Local.com’s product-management initiatives, including defining and refining product strategies, processes and objectives, and orchestrating the launch of products.

With than 12 years of strategic product management experience, Licitra most recently was product management vice president for MediaSpan Online Services, where she was responsible for product strategy and planning, partnership development and vertical market expansion for hosted online content management, database marketing, and advertising solutions.

Licitra earlier held strategic product roles at Freedom Communications Inc., including director, multi-media product management, with responsibility for strategic management of new and existing products across several of The Orange County Register‘s key markets.

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