Media outlets across the country project vast sums of advertising money changing hands during the 2016 election cycle. The Cook Political Report expects $3.3 billion of political advertising to be spent on local broadcast TV for the elections. Borrell Associates anticipates just over $1 billion in digital ad spend with a whopping 50% going to social. While it’s fair to consider digital as an ad-on for now, it’s share and impact will continue to increase with each election cycle.
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