Loomia to Provide Recommendations for WSJ.com

By: E&P Staff

Loomia announced it will provide recommendations capabilities for The Wall Street Journal Online at WSJ.com.

Recommendations provided by Loomia will appear next to WSJ.com articles, under the header ?People Who Read This?Also Read These Stories.? These recommended articles are based on a user?s current reading as well as their past behaviors around related content on WSJ.com, such as time spent or printing an article. These behaviors are matched against other users who share similar interests, generating article suggestions.

?Our goal is to deliver a more personal experience for our users by seamlessly exposing them to the depth and breadth of content across The Wall Street Journal Online,? said Daniel Bernard, General Manager of WSJ.com.

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