‘Los Angeles Times’ Names New Magazine Publisher

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By: Joe Strupp

The Los Angeles Times named Penn Jones publisher of LA, the Los Angeles Times Magazine, which was re-tooled, re-named and switched to monthly publication in September.

“As publisher, Jones will be responsible for managing LA?s business operations, including oversight of advertising, marketing and promotional events,” an announcement Tuesday stated. “His expertise spans 20 years in media, publishing and magazine advertising sales. He was most recently a principal at Virtus Media Sales and spent several years with major publishing companies, including Time, Inc. as VP West Coast Corporate Sales and National Sales Director of InStyle, and Hearst Magazines, where he managed west coast sales efforts for Cosmopolitan and served as account manager for Popular Mechanics.”

Said Jones: ?LA is flying. The magazine is successfully connecting with The Times influential Southern California audience and with advertisers who feel LA?s editorial environment is one they need to be part of. That connectivity is key and we intend to build LA?s brand as the city?s bright, distinctive voice.?

The magazine also boasted that, since its schedule change and new name, “it has already experienced great success and has seen demand for ad space grow, with major new advertisers that include AEG, AT&T, Christian Dior, Dolce & Gabbana, Fred Leighton, Giorgio Armani, Jordache, Montblanc, Nina Ricci, Rock & Republic, Timberland and Tumi.”

?The reaction to LA has been tremendous, with readers embracing and celebrating the magazine?s unique look and storytelling,? Annie Gilbar, editor-in-chief of LA, said in a statement. ?With Penn and Nora on board to lead our advertising, business and marketing efforts, we have the perfect team in place.?

The Times changed the format of its Sunday magazine from the traditional weekly approach to a glossy, monthly format and discontinued its production within the newspaper’ news department. It is now produced under a different division of the newspaper.

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