(Adweek IQ) Flash-technology developer Macromedia has formed an alliance with Internet research firm WebSideStory to track and measure rich-media ads created with Flash.
Prior to this agreement, which was finalized last week, limited data was available on Flash-enabled ads because most measurement was derived from text-oriented HTML pages. “The measurement world has ignored Flash for years,” said Jay McCarthy, vice president of product strategy at WebSideStory.
Since its introduction in 1997, Flash has gained popularity among rich-media developers of ad content on the Web. It is used by more than 1 million Web developers and can be viewed by 97% of the online population.