Magazines and Newspapers Need to Build Better Apps

By: Rebecca McPheters | adage.com

While it is still early in the migration process, Apple’s iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associated with traditional print vehicles. And they’ve proved to be very good for consumers as well, offering improved convenience and portability, not to mention the ability to read in the dark.

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