Online Revenue Growing Slower Than Audience

By: Robert Andrews | PaidContent.org

Mail Online and Metro.co.uk are making 51 percent more revenue than last year. That’s the difference parent DMGT disclosed Tuesday morning.

Although Mail Online is snapping at The New York Times’ heels to be the world’s most-used news website, it actually has a way to go to match the pace of its aggressive audience drive. Over the same period, monthly unique users have grown 82 percent.

Mail Online average monthly revenue per user is small relative to rival sites, and falling, according to my calculations…

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