Mall of America and ‘Peanuts’ Parting Ways

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By: E&P Staff

A 13-year partnership between the “Peanuts” property and the Mall of America property is ending.

The Associated Press reported that the seven-acre amusement park in the huge Bloomington, Minn., mall will no longer be called “Camp Snoopy” or use “Peanuts” images effective Jan. 19.

“Peanuts” creator Charles M. Schulz (1922-2000) was a native of St. Paul, Minn. United Media continues to syndicate reruns of his comic.

United issued a statement that read, in part: “United Media does not have the legal right to allow Camp Snoopy to remain at the Mall of America on the terms requested by the Mall of America due to the fact that it has an exclusive agreement with Cedar Fair (which hosts the Peanuts characters in six additional theme parks throughout the United States), and the Mall of America sought rights that are currently held by Cedar Fair.

“When the Mall of America terminated its management agreement with Cedar Fair effective March 28, 2005, it was the hope of United Media that the parties would come to an agreement so that Camp Snoopy could remain within the Mall. Unfortunately, for reasons beyond the control of United Media, the parties were unable to consummate an agreement. …”

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