Many Brands Are Paying To Show Ads To Bots, Piracy Sites

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By: Jeff Roberts | paidContent.org

“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ: SCOR). The report also claims that companies are paying to have their display ads appear on “objectionable content” sites dedicated to pornography, piracy or malware.

The findings are part on a white paper that summarizes the ad experience of twelve major brands including Sprint (NYSE: S), Ford and Kelloggs.

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