Marketers See Periscope as Twitter’s Glimmer of Hope

Twitter’s disappointing revenue forecast last week is emblematic of its growing struggles, but Periscope could be the floundering social media giant’s turnaround ticket.

With live videos of exploding watermelons and IHOP pancakes chilling at the beach taking over our Facebook feeds over the past few months, you’d think that Periscope has become an afterthought for advertisers. But don’t be quick to discount Periscope just as yet. JPMorgan Chase and Wingstop live streamed on the platform just this week, along with Anheuser-Busch, Verizon, Sony and Nestlé, which all recently bought Periscope’s NFL packages.

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