Marketers Slow To Embrace Hispanic Digital Media

By: Steve McClellan | MediaPost

Are marketers bad at math?

The question arose in the context of an ID Media-sponsored panel session Thursday that explored Hispanic media issues and the growing Latino population in the United States.

A pair of startling statistics was presented at the opening of the session: 16% of the U.S. population is currently Latino, while only 1% of U.S. marketing dollars are targeted toward reaching that population.

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