Marketers Using Geo-Targeting to Promote and Distribute Mobile Content

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By: Press Release | Uberflip

With travel season upon us and the masses flocking to the Internet to research ideas for their next great vacation, travel
companies are busy marketing to these folks and taking advantage of the latest digital marketing tactics to promote their packages.

Location-based linking and mobile device optimization are hot button topics within the content marketing industry. Uberflip’s platform, built on HTML5 for mobile delivery and Flash for Desktop, provide marketers with an easy solution to digitize their existing PDF content.

“Our geo-targeting tools allow companies to distribute tailored versions of their marketing pieces by region,” says Uberflip CEO Yoav Schwartz. “This, along with several other features such as custom domains, brandable toolbars, social media widgets and more make this a content marketers dream.”
 

One such travel company, G Adventures, uses Uberflip to convert their existing marketing materials – such as brochures – and embeds them on their website so that readers can experience a mobile-optimized and interactive version of that same document. Further, they are able to geo-target their content through the Uberflip platform.
 

“We required something that was an easy-to-use, intuitive solution for both our travellers and for ourselves. Uberflip allows us to integrate multimedia content and provides us with the perfect solution at a great cost,” says Rachel Wasser from G Adventures. “Uberflip is part of our inbound marketing strategy in that it provides an engaging interactive display of our brochures online.
 

Uberflip’s Location-Based distribution tool allows iterations of the same digital edition to be delivered from the same unique URL. Users receive the same URL regardless of where they are in the world, but a targeted version of the publication loads according to their geographical area. So, for a travel company, this means they could adjust language, branding, images, and currency. This is an invaluable feature for global brands.
 

This feature has given G Adventures the ability to tailor content to their audience by geographic region – effectively allowing them to leverage local revenue opportunities. This has allowed them to distribute different versions of its brochure to 5 continents.
 

“We are a SaaS company that is extremely customer-centric. We have companies of all sizes and types, and we aim to build out tools, such as location-based distribution, that meet the needs of all types of organizations” says Schwartz.

To see the latest version of G Adventures’ 2012 brochure, click here.

About Uberflip: Uberflip (http://www.uberflip.com), formerly Mygazines, makes it easy to enhance, distribute and track PDF content on tablets and other devices. Within minutes, documents are converted into page-turning experiences where leveraging links, video and social media integration is just the beginning. The Uberflip Application allows marketers, publishers and other content creators to meet all distribution, security, monetizing and tracking requirements for their content. Uberflip’s solutions help companies save costs and make money through new marketing channels.

Clients and partners include Thompson Reuters, Dupont, Research in Motion, Grant Thornton, Minden Gross LLP, HP and Cornell University.
 

Uberflip can be found in the Google Chrome Web Store. To experience Uberflip first-hand, visit their monthly newsletter Going Digital.

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