Marketing G2 Develops Subscriber Services Web Portal for Tribune Newspapers

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By: Press Release | Marketing G2

PHILADELPHIA, March 13, 2012–Philadelphia-based customer engagement and marketing technology company Marketing G2 (MG2) has been chosen by Tribune Company to develop and implement its customer engagement and subscriber portals. Tribune Company is one of the nation’s leading newspaper publishers, with eight daily newspapers including the Chicago Tribune, Los Angeles Times, Orlando Sentinel, and The Baltimore Sun. The Los Angeles Times and Chicago Tribune recently integrated MG2’s Subscriber Concierge solution seamlessly in to their customer management system.

“Tribune Company recognizes the need for a single customer engagement application across all properties that enables their teams to easily support customer transactions for emerging business models and content platforms,” said Patrick Glennon, Marketing G2’s founder. “Subscriber Concierge answers that need.”

Supported by Open Intelligence, a marketing database that organizes complex data to make it easier for media companies to manage customer relationships and acquisition programs, Subscriber Concierge is developed with the goals and circulation system capabilities of each individual newspaper in mind. It’s also designed to support the service needs of the expanding landscape of content platforms. Subscriber Concierge can handle authentication services, offer management and customer support as companies look to deliver news and information to mobile, tablets and other digital platforms.

“As the Los Angeles Times launches its membership program offering unlimited digital access and member benefits, Subscriber Concierge allows us to ensure our readers can seamlessly access and manage their accounts,” said Bill Nagel, Executive Vice President, Business Services at the Times. “Real-time automated integration with our circulation system and the ability to recognize and customize each consumer’s experience is crucial to success.”

Subscriber Concierge is a cost-effective way to drive more customers towards managing their accounts online and introduce them to new products and services, and lower transaction and acquisition costs. Since it’s easily accessible to subscribers online 24/7, it reduces the need for call centers and provides data essential to targeted, automated email campaigns.

Tribune Company recently launched the Subscriber Concierge modules in
Los Angeles and Chicago, and its other newspaper properties will offer market-specific versions over the course of 2012. Subscriber Concierge is already servicing millions of subscribers in newspapers around the country. Recently, the Houston Chronicle, Connecticut Post, and San Antonio Express News all went live with their own Subscriber Concierge portals and have seen dramatic increases in customer engagement and account interaction. Marketing G2 will roll out similar web portals in the next several months for the Providence Journal and El Paso Times.

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With nearly four decades of experience, Marketing G2 helps media companies build, expand, and support subscriber relationships. We’re proud to be a leading provider of customer intelligence applications and data integration services. Find out more at

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