By: E&P Staff
ImpreMedia, the big Spanish-language print and online publisher, and The McClatchy Co., the nation’s third-largest newspaper chain, said Tuesday they will share Spanish-language content.
The publishers will share material from sources such as McClatchy’s El Nuevo Herald in Miami, and ImpreMedia’s La Opinion in Los Angeles, and Diario La Prensa in New York City.
With the agreement, McClatchy and ImpreMedia will have news and information content reaching nine of the 10 largest Hispanic markets.
“The agreement creates the largest Spanish-language bank of high-quality original content in the U.S.,” the companies said.
“Both ImpreMedia and McClatchy’s editorial teams have been widely recognized for producing the highest quality news and information and this partnership allows us to better serve audiences across the country,” said Monica Lozano, ImpreMedia’s senior vice president of newspapers and publisher of La Opinion.
“Sharing with other top Spanish-language publications is a chance to improve our service and also share our content with many thousands of new readers in new markets,” said Howard Weaver, vice president, news at McClatchy.
In addition to the South Florida daily El Nuevo Herald, McClatchy publishes the weekly Vida en el Valle in the California Central Valley, and La Estrella, the weekly sibling of the Fort Worth (Texas) Star-Telegram.
ImpreMedia’s 17 newspapers include the free-distribution daily Hoy Nueva York, and weeklies La Raza in Chicago; El Mensajero; La Prensa Central Florida, and the Rumbo papers in Texas.