McClatchy Expands ‘Vida en el Valle’ to ‘Sacramento Bee,’ ‘Stockton Record’

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By: E&P Staff

Next Wednesday, The McClatchy Co. will begin distributing Vida en el Valle through the company’s Sacramento Bee and Ottaway Newspapers’ Stockton Record, expanding the bilingual weekly to a distribution of 167,000 throughout California’s San Joaquin Valley (* see correction below).

Vida en la Valle is published by McClatchy’s Fresno Bee, and is delivered to address-specific households that fit the profile for a Spanish-English Latino newspaper. It is also rack-distributed.

With the expansion into 40,000 households in Sacramento and 20,000 households in Stockton, the newspaper is adding two more separate editions to the three it has published in recent years for Fresno, Modesto, and Merced.

“The San Joaquin Valley is a major player in the United States’ Latino community, and Vida en el Valle will strive to serve this fast-growing segment of the population,” Vida Publisher Valerie Bender said in a statement.

With the expansion, Vida becomes one of the largest Hispanic-targeted weeklies in the nation. LaRaza, the ImpreMedia-owned weekly in Chicago, has a mostly free distribution of 186,012, according to its most recent Certified Audit Circulation report.

Vida was launched by the Fresno Bee in August, 1990 with a distribution of 19,000.

The National Association of Hispanic Publications has named Vida en el Valle the Best Bilingual Newspaper in the country three years in a row and eight times in the past nine years, McClatchy said.

* Language changed to clarify ownership of the Stockton Record, which is owned by the Ottaway Newspapers group, a subsidiary of Dow Jones & Company.

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