McClatchy Signs with Groupon for Exclusive Local Deals

By: E&P Staff

Chicago-based Groupon, a shopping Website that offers daily deals on local goods, services and cultural events across the Americas and Europe, announced July 1 that it signed an agreement to distribute exclusive content to McClatchy Co. Websites in 28 markets.

Visitors to McClatchy websites will see exclusive Groupon deals not available on Groupon.com. Daily Groupon deals will launch first in McClatchy’s Sacramento and Kansas City markets, with others following over the next few months.

The agreement provides a key component in McClatchy’s local marketplace initiative designed to bring together consumers looking for bargains and merchants seeking increased sales.

For Groupon the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers. Groupon enables publishers to seize consumer interest and generate local buzz by presenting readers with high-value, unique local market experiences, according to Groupon Business Development Vice President Sean Smyth.

“Groupon has pioneered and perfected the daily deal structure in markets of all sizes across the globe,” Smyth said in a statement, calling the agreement with McClatchy “an ideal partnership” that blends the parties’ strengths.

Through collective buying, Groupon negotiates discounted deals with local businesses, and then send free e-mail alerts to subscribers. Deals are activated only if a minimum number of people agree to buy, encouraging subscribers to share the promotion with others via social media tools. Groupon says its approach to local commerce has generated millions in new revenue for local businesses and saved subscribers more than $285 million.

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