McClatchy to Launch Marketing Platform to Help Local Advertisers

By: E&P Staff

The McClatchy Co. is rolling out an online marketing platform provided by WebVisible to all of its properties. The platform helps local advertisers “get found” by potential customers in newspaper listings and Web sites, search engines, mobile phones and navigation devices.

McClatchy has been using WebVisible in three of its markets: Kansas City, Tacoma, Wash., and Fresno, Calif.

WebVisible places ads where they will generate the most response for the lowest cost and tracks leads in various forms — phone calls, e-mails, text messages — reporting back to the advertiser.

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