Media Buyers (Again) Shrug Off Facebook’s Latest Video Metrics Screwup

Facebook’s 2016 scandal on miscalculating video views is back in the spotlight thanks to a lawsuit from marketers that allege they were misled by the metric. The plaintiffs also claim Facebook knew of its error — first reported by the Wall Street Journal on Sept. 22 — more than a year before disclosing it to advertisers.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *