Media Companies May No Longer Control Distribution, But They Do Control Trust

Facebook has media executives running scared. It’s understandable. More than 40 percent of adult Americans now get news from Facebook. Globally, around one in ten people say social media is their main source of news.

Media companies no longer control the distribution of their content, fewer people are visiting their home pages, ad blockers are destroying their business model, and clickbait is eroding trust in their brands. All of this has created a culture of “us and them” between traditional publishers and social media platform providers.

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