Media General of Richmond, Va., named Charles E. Blackburn to director of new operations at its interactive media division.
He will oversee efforts to develop interactive services beyond the company’s existing online enterprises.
Blackburn has served as a consultant to Media General since last year. Previously, he worked for iXL Inc. and a technology start-up in Richmond.
Blackburn joined Media General in 1994, later becoming vice president of marketing and business development for Media General Financial Services. He later served as business development manager for Media General’s new media group before leaving the company.
He will report to Neal F. Fondren, president of Media General’s interactive media division.