Media General November Newspaper Ad Revenues Down

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By: E&P Staff

Richmond, Va.-based Media General Inc. reported Tuesday that its November newspaper advertising revenues declined 4.3% from the same period in 2005.

Newspaper ad revenues were driven down by a 7.5% decline in classified ad revenue at its newspapers, especially in real estate, help-wanted and automotive, Media General said.

Overall real estate revenues for its three metro dailies — the Richmond Times-Dispatch, The Tampa (Fla.) Tribune, and Winston-Salem (N.C.) Journal — fell 11.5%, including a drop of 26.5% at the Tampa Tribune that the company attributed to strong comparables.

Help-wanted linage at the metros fell 18.1%, included decreases of 29.3% at the Tribune, and 13.7% at the Times-Dispatch.

Automotive classified linage for the three metros plunged 20.7% for the month.

Retail advertising revenues increased 0.3%, chiefly on the launch of two new monthly magazines and strength in the sporting goods and political categories.

Media General, Inc. total revenues in November jumped 21.2% to $91.7 million, including results from four new NBC television stations. Excluding the new stations, total revenues increased 6.1%, the company said.

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