Media General of Richmond, Va., announced earlier this week that some of its Web sites will join Knight Ridder Digital’s Real Cities network, which now covers 58 cities in the U.S.
Joining Real Cities are TBO.com (Web site of The Tampa Tribune and WFLA-TV), JournalNow.com (Winston-Salem Journal in North Carolina), and TimesDispatch.com (Richmond Times-Dispatch in Virginia).
The partnership will allow sales forces for Media General and Knight Ridder Digital to offer new opportunities and markets to their advertisers. The addition of TBO.com gives the Real Cities network an audience of over 10 million unique users.
While most of the Real Cities Web sites are affiliated with Knight Ridder newspapers, some network members are affiliated with properties belonging to Belo, E.W. Scripps Co., Gannett Co. Inc., and other organizations.