Media General to Join Yahoo Alliance; ‘San Diego Union-Trib’ Signs With HotJobs

By: E&P Staff

Media General is joining the Yahoo newspaper alliance while The San Diego Union-Tribune said its teaming up with Yahoo HotJobs.

“We are delighted to deepen our relationship with Yahoo, with whom we have collaborated on HotJobs in Tampa for over a year now,” said Marshall N. Morton, president and CEO of Media General, in a statement. ?This new opportunity will broaden our total online audience and provide us with enhanced technology to meet the growing needs of recruitment advertisers and job seekers.?

The company said it will begin to work immediately with HotJobs with its 25 daily newspapers, which includes The Tampa (Fla.) Tribune, the Richmond (Va.) Times-Dispatch, and the Winston-Salem (N.C.) Journal. All recruitment related advertising sold through its newspapers Web sites will also be posted on HotJobs.

“Advertisers can also use contextual, streaming and interactive media to engage job candidates as well as leverage Real Simple Syndication (RSS) feeds, job search agents, newsletters, and a job recommendation angle,” said Neal Fondren, vice president of Media General and president of the interactive media division, in a statement.

More than 200 newspapers are now part of the Yahoo newspaper partnership.

Meanwhile, the Union-Tribune will start offering ads Yahoo’s HotJobs recruitment site. The same ad that appears in print and on its Web site,, can be posted on HotJobs for an additional feel.

“When combining the reach of the newspaper with that of, no other local media company matches up and the addition of Yahoo HotJobs as an advertising option provides our advertisers with national reach and value that is unmatched,” said Chris Jennewein, vice president of Internet operations, at the Union-Tribune.

The Union-Tribune will let users post and edit job listings, view monthly report on the number of people who view the listing, and offer the capability to track applicants.

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