Media General, Zillow Expand Real Estate Partnership to Broadcast Markets

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By: E&P Staff

Media General Inc. is extending its Zillow real estate partnership to all of its television station markets by the end of this year. In doing so, the company becomes the first member of the Zillow Newspaper Consortium to sell Zillow advertising through its television station sales teams. 

Media General will launch a Zillow co-branded real estate marketplace on each of its television Web sites, and sell Zillow display advertising inventory in 15 new television markets.

The move follows Media General’s recent extension of its Yahoo! Display advertising partnership to its TV markets.

Media General’s broadcast Web sites will now include Zillow’s search functionality, whereby users can enter any home address, neighborhood or locality and find home values, recently sold homes, homes for sale, homes for rent, open house listings and local market data, on a co-branded version of Zillow.  

Launched in 2008, the Zillow Newspaper Consortium enables newspaper sales teams to sell featured listings and advertising on to local real estate advertisers.  In April 2009, Zillow expanded the Consortium’s scope and launched co-branded Web sites powered by Zillow’s search technology and real estate data with 180 newspapers.

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