Media Mergers Highlight Arbitrary Private Valuations

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A slew of digital media acquisitions over the past few weeks shows how unreliable private valuations can be.

The only way for anyone to really know how much any private company is worth is if it sells in an all-cash deal. When privately-held companies sell via all-stock transactions or via a mix of cash and stock, dealmakers can essentially make up the value of the assets they are looking to purchase.

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