Media Organization CMA Changes Name

By: Press Release | CMA

College Media Advisers, the organization of professionals who train and support student-produced media on college campuses, has changed its name to College Media Association. The change is intended to reflect the association’s broader mission, according to CMA President David Swartzlander, assistant professor of journalism at Doane College.

“The name College Media Advisers implied that we might not offer services, information or importance to someone who was not an adviser. That’s simply not the case,” Swartzlander said. “CMA strives to serve all who work with college media – professionals and educators in advertising and business, broadcast, digital and editorial.

“The new name will allow CMA to better define its role in the changing media world. Under the new name, we can become one voice for all college media professionals,” he said.

The association started in 1954 as the National Council of College Publications Advisers and in the early 1980s changed its name to College Media Advisers. CMA has more than 750 members representing colleges and universities in 50 states and Canada. CMA offers training and support to its professional members and serves thousands of students annually at its national conferences and workshops. Details about the association’s events, services, code of ethics and more can be found at

“While CMA has changed its name, its mission remains clear – to provide services to all who advise college media,” Swartzlander said. “Those services members have known and used in the past will not disappear. And CMA plans to offer more services in the future. We’ll just do so with a revitalized, inclusive vision – and a new name.”

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