MEDIAPASSAGE.com ACQUIRES BROADCASTSPOTS.com

By: Joe Nicholson

Company Now Offers Online Buying For Print, TV, Radio





by Joe Nicholson



Seattle’s mediapassage.com, the biggest Internet-based ad-placement
service for newspapers and magazines, and Chicago’s broadcastspots.com,
a Web-based broadcast ad-placement service, are merging and expect to
execute $500 million in transactions a year.



The merger comes after a year in which about a dozen rivals, most of
them aimed at Web and broadcast advertising, announced plans to begin
operations.



‘This is the first and only print and broadcast media end-to-end
solution,’ said Gilbert Scherer, mediapassage.com chairman and CEO.



Scherer will head the merged entity, MediaPassage.com Inc.; Jeffrey
Trumper, president and CEO of broadcastspots.com, will continue running
his operation, now a wholly owned subsidiary.



Joe Nicholson (jnicholson@editorandpublisher.com is an associate editor
for E&P.





~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





Lucia Moses (lmoses@editorandpublisher.com) is an associate editor for
E&P.







(c) Copyright 2000, Editor & Publisher

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/mediapassage-com-acquires-broadcastspots-com/
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *