By: Karl Greenberg
New Company Expects $1.2 Billion In Business
(Adweek IQ) OneMediaPlace (OMP), the elder statesman among online
media buying and selling exchanges, and Mediapassage, an e-
commerce company for planning, placement and payment of ad media
transactions, revealed plans Tuesday to pool resources. The
merger is expected to close by the end of February.
The new company, called OneMediaPassage, will combine media
exchange, transaction and Web-based request for proposal
capabilities to serve a range of media, including television,
cable, radio, print, and online.
The merger represents the second one for Mediapassage, which last
September united with broadcastspots.com to become a multimedia
platform serving both print and broadcast media. Company
officials forecasted over $1.2 billion in U.S. media transactions
in the coming year for the new company.
MEDIAPASSAGE CHANGES NAME, MERGES SITES (11/28/00)
MEDIAPASSAGE.COM UPGRADES ONLINE ‘PIPES’ (04/17/00)
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