Mediaspace Tweaks Ad-Planning Tool

By: Lucia Moses

Mediaspace Solutions (MSS), one of the few online newspaper ad-placement services to survive the dot-bomb, planned to release March 31 a new version of its ad-planning and estimating tool.

The changes are designed to speed up, give the advertiser more control over, and eliminate errors in the ad-placement process — all for the purpose of making newspapers as easy for advertisers to buy as TV.

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