MediaSpan Adds 11 Media Web Sites to Ad-Buying Network

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By: E&P Staff

MediaSpan, Research Triangle Park, N.C., announced that its Network business unit has added nearly a dozen newspaper and television Web sites to its network of over 1,200 local affiliates.

Recently added MediaSpan Network partners include The Orange County (Calif.) Register, Omaha (Neb.) World Herald, The Hour Newspapers (Norwalk, Conn.), and Rhode Island’s Valley Breeze; the alternative weeklies Philadelphia City Paper, The Austin Chronicle, San Antonio Current, Salt Lake City Weekly, Arkansas Times, and Jackson Free Press; and Utah broadcaster KSL-TV.

The MediaSpan Network represents more than 200 local Web sites in the top 50 U.S. markets, enabling advertisers to buy one or 1,000 markets through a single contact.

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