MediaSpan Enhances Editorial, Circulation and Ad Applications

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By: Jim Rosenberg

Media Span is showing a number of enhancements to its editorial, circulation and ad solutions at Nexpo.

The company’s IQue editorial solution now offers multiple media asset support and includes a “LinkIt” feature that allows the online customer to specify keywords that then become links to an ad.

Jazbox, MediaSpan’s content-management system, offers easier file sharing between publications or within large news organizations. Users can share stories, pages and assignments between online and print publications with a drag-and-drop feature.

With the updates to the developer’s circulation solution, subscribers and distributors can log in to check account status and make online payments. Other new features include advanced targeting for marketing and renewal mailings, as well as better mapping technology. MediaSpan also said it will partner with voice-recognition software provider VoicePort, as well as with Satori for its delivery point validation system.

MediaSpan has added more automated features to ProductionManagerPro for faster and ad tracking and proofing that now permits cutomers to view ad proofs online. Also, the ProductionManagerPro Web interface now integrates with AdManagerPro’s new online system for account and billing information.

Upgraded AdManagerPro provides easier interaction for customers, who can now see account information, view ads and make payments online, and add graphics to classified liner ads.

Finally, MediaSpan’s AdPower now works with InDesign and can be integrated with MediaPro.

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