By: E&P Staff
MediaSpan, Ann Arbor, Mich., reached agreement to distribute and integrate, worldwide, the Adinfinitum product line from Presteligence, North Canton, Ohio.
Designed to save publishers time and money by digitizing the functions of tearsheeting, invoicing, and proofing in a single hosted package, the Adinfinitum suite will be available as an integrated component of MediaSpan’s Ad Manager Pro System. Adinfinitum and MediaSpan’s newest release of Ad Manager Pro are available as software-as-a-service solutions, requiring little capital investment.
“We are always looking for enhancements that will allow publishers to do their job more efficiently and felt the Adinfinitum product was a perfect complement to our advertising system. Adinfinitum is in use by over 500 publications today including many MediaSpan customers so we know it is a proven and effective system,” says Dan Roberts, President MediaSpan Group.
“MediaSpan’s extensive presence in the newspaper market both nationally and globally will effectively expand the reach of Adinfinitum’s services and ultimately benefit both the advertisers and publishers,” Presteligence President and CEO Bob Behringer said in a statement.