MediaSpan, Verve Wireless Offer Mobile Solutions

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By: E&P Staff

MediaSpan in Irvine, Calif., and mobile-technology provider Verve Wireless in Encinitas, Calif., have partnered to develop integrated content-management and mobile-marketing solutions.

The new MediaSpan Mobile Platform allows current customers to deliver content and advertising to any handheld device with Web access. The platform also includes a text alert system that publishers can use to develop opt-in mobile-messaging programs. There are also features that track ads, manage short code for two-way messaging, and SMS alert management.

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