By: E&P Staff
MediaSpan in Irvine, Calif., and mobile-technology provider Verve Wireless in Encinitas, Calif., have partnered to develop integrated content-management and mobile-marketing solutions.
The new MediaSpan Mobile Platform allows current customers to deliver content and advertising to any handheld device with Web access. The platform also includes a text alert system that publishers can use to develop opt-in mobile-messaging programs. There are also features that track ads, manage short code for two-way messaging, and SMS alert management.