Mediaspectrum’s New Adrenalin Creates Apps, Manages Advertising and Subscriptions

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By: E&P Staff

Mediaspectrum Inc., Burlington, Mass., has introduced Adrenalin as a complete solution for publishers seeking to create customized news-reading applications for Apple’s iPad and other tablet devices.

Designed for dynamic content, integrated advertising and subscription management, the company describes Adrenalin as a “low-risk, low-cost opportunity” to enter the growing market for media tablet apps, citing International Data Corp.’s recent report that worldwide tablet shipments will grow six-fold through 2014, when they will exceed 46 million units.

Publishers can create a branded iPad application that includes a customized icon, splash screen, and logo in a few simple steps, selecting fonts, colors, and content categories to enhance the application’s look and feel, according to Mediaspectrum.

Adrenalin’s content management system takes stories, photos and videos directly as XML/RSS feeds. After a publisher’s app is downloaded from iTunes, the Adrenalin CMS dynamically updates the content using parameters (duration, sequence, etc.) established and maintained by the publisher. The Adrenalin News Reader app continually refreshes content while users are online. For offline use, Adrenalin automatically stores the most recent version.

Optionally, Adrenalin can duplicate the look of print publications with its Replica+ News Reader. Publishers also may move beyond replica editions by adding editorial or advertising content.

Adrenalin’s integrated ad sales system allows advertisers, agencies, and sales teams to schedule, target and manage ad delivery – assigning ads to one application, to the entire Adrenalin network of publishers, or to a specific group of consumers. The ad sales portal is accessible directly from the publisher’s iPad application or through a standard Web browser. Mediaspectrum argues that advertisers achieve increased exposure with less effort, while publishers gain a new revenue stream with larger buys and less unsold inventory – with little or no added investment in sales.

Rather than charge users a one-time fee to download their app, Adrenalin publishers can offer subscriptions from within the app. Readers download the app for free and see publishers’ subscription packages tailored to meet their needs. The idea is to capture both recurring revenue and subscriber data.

Announcing Adrenalin, Mediaspectrum CEO Scott Killoh called it a “natural extension” of “fully developed Mediaspectrum technology.”

Adrenalin pricing varies with components selected, and may be purchased in a revenue-sharing arrangement with no upfront cost.

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