Medium Admits Pay-Per-Click Isn’t the Best Way to Pay Writers, Still Wrestling With Being a Platform vs. Being a Publisher

By: Mathew Ingram | GigaOM

As is the case with so many of its fellow digital-media startups, Medium — the publishing platform founded by former Twitter CEO and former Blogger founder Evan Williams — isn’t just trying to reinvent the way we write or distribute content, it’s also trying to reinvent the way that it gets paid for. In a recent post on the site, Medium editor Evan Hansen admits that the company doesn’t really have it all figured out just yet, but has come to the conclusion that a pay-per-click model is probably not the best approach to compensating writers.

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