Medium Advances Its Quest to Gentrify the World of Internet Publishing

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WordPress, to steal a phrase from Marie Kondo, does not spark joy. When I log in, I see a series of modules that I never use and 11 plugins that need updating.

Medium wants to free us from this unsightly digital mess. At an event Thursday in New York, CEO Ev Williams and other Medium executives repeatedly referred to the company as a city — a new one, built from the ground up. “It’s a simplistic view to say go where the people are,” Williams said. “You need to go where the right people are.”

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