Medium is Now Hosting Publisher Sites, Starting With The Awl’s Billfold

The Awl said today that it plans to migrate the entirety of The Billfold, its personal finance site, to Medium starting next week. The site’s URL, staff and overall editorial approach will remain unchanged, but TheBillfold.com as a whole will redirect to a site on Medium’s platform.

 

The move is a big one for the three year-old site, which comScore says gets 450,000 unique visitors a month. Michael Matcher, publisher of the Awl, said that the Awl chose the Billfold because it was the most conversational of the The Awl’s properties, making it a good fit for the discussion-heavy Medium platform.

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