Meet Fresco, the Video-Crowd-Sourcing Startup

Get ready to hear a lot about the “uberfication” of user-generated content.

Yes, it’s a mouthful. But it’s also the next big thing. Fresco News, a two-year-old New York start-up, sees itself becoming a hot property as it cracks the code on local amateur content generation. I first wrote about Fresco ["The Uberfication of news”] as Tronc impresario (and chairman) Michael Ferro sought to buy the company in July, amid a frenzy of efforts to find lots of cheap-to-produce content to Tronc, the websites of the newspapers owned by the company formerly known as Tribune Publishing.

Tronc’s effort to buy Fresco seems unlikely to succeed, as this hot company – several sources tell me – finds itself well-courted by more stable buyers. Both 21st Century Fox and AOL have shown buying interest as well as Tronc, confidential sources say. It wouldn’t be surprising to see even greater interest given the priority many news companies, both legacy and start-up, have been lately giving to ad-friendly, video-delivered news.

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