Meet the Start-Up Which Argues Better Audience Engagement Can Improve Your Bottom Line, As Well As Your Content

Engagement is major media buzzword in 2016. Globally, many publishers are beginning to recognize that the chase for clicks, has overtaken a former fundamental business maxim; the need to reduce churn.

As a result, we’re seeing companies begin to shift their emphasis away from uniques to a more nuanced set of metrics, one which places an increasing importance on the need to develop relationships with your existing audience.

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