Meredith Mines Data Across Its Sites for New Contextual Ad-Targeting Tool

Meredith is rolling out new ad units with targeting based on a mix of content viewed on Meredith sites and location and time data.

Meredith said the targeting relies on mixing its own first-party data with retailer product information, then matching the right ad with Meredith site content that is most likely to drive a sale or action using the same predictive technology used to recommend content to visitors.

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