By: E&P Staff
MerlinOne, Quincy, Mass., was chosen to supply its E-sheets electronic tearsheet service for roll-out this year at MediaNews Group’s Los Angeles Newspaper Group (LANG), which includes the Los Angeles Daily News, Long Beach Press Telegram, dailies in Torrance, Pasadena, San Bernardino, and several other daily and weekly titles.
“We chose E-Sheets from MerlinOne because it offers the best combination of advanced features along with the broadest market coverage nationwide,” LANG CEO John McKeon said in a statement.
“Advertisers appreciate the convenience of going to E-Sheets to get a global view of their ads across multiple papers,” MerlinOne Sales and Marketing Vice President John Harrison said. “LANG’s broad regional coverage will make it that much easier for agencies and advertisers to do newspaper advertising.”
E-Sheets newspapers in California also include Los Angeles Times, The San Diego Union-Tribune, San Francisco Chronicle, San Jose Mercury News, Ventura County Star, North County Times, Fresno Bee, Modesto Bee, and the Sacramento Bee.