Metro International Puts Blogs High on New Agenda


Free newspaper group Metro International launched a new Web site for Metro France, the first site in a planned global online rollout to help it target young professionals.

France is the first country selected for the pilot launch, paving the way for a global roll out in the 23 countries that Metro operates in, where it publishes 84 editions.

Metro wants to make each city-based Web site a source of news and information; social media will feature highly with a focus on blogs.

Each site will offer interactivity through a network of bloggers around relevant themes and a local perspective.

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