‘Metro’ Papers May Expand Beyond Transit Systems

By: Lucia Moses

Now that its Philadelphia and Boston manifestations have shown Metro isn’t just a transit paper, could its Luxembourg-based parent be looking at a wider band of U.S. cities for expansion?

Metro International’s model was built around distributing its quick-read papers to bored commuters, but its U.S. papers have shifted distribution to other places where they’re likely to find people with idle time.

“I would say we’re going to look at markets that give us the best return on investment, and that may not necessarily be a transit-based market,” said Philadelphia Metro Publisher Jim McDonald, who said his paper is profitable two months shy of its third birthday.

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