Metro’s Mobile Roadmap: ‘We Need to Look at Everything’

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Martin Ashplant is returning to Metro, the U.K.’s free urban paper, as digital director during a tense time for news publishing. Projects like Google’s AMP are adding more platforms for publishers to partner with, and many readers are finding their news through social side-doors. Not to mention the frustrations around disruptive ads and notifications from breaking-news apps.

 

But the ability to experiment with how news is being served on mobile is what tempted him back after a 22-month stint at City A.M.

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